Harvey Nichols Dubai Harvey Nichols Dubai, located in the Mall of the Emirates, is approximately 139, 000 square feet and is the largest Harvey Nichols store outside of the U.K. Harvey Nichols is an upscale department store with several unique specialty areas that distinguish it as a shopping destination and include a personal shopping suite, spa services, Beyond Beauty, as well as a Juice Bar and food market concepts. MTA was engaged to develop a premier department store in Dubai. Our team negotiated the Harvey Nichols brand agreement, developed an organizational structure, sourced key roles, created and refined the business plan, designed the store with architect Callison, developed merchandising plan/mix and created a promotional calendar. The MTA team helped arrange for Harvey Nichols Dubai to become the Ralph Lauren home furnishings licensee for the Gulf. Sales and gross margin exceeded an aggressive plan and the store reached profitability within one year. We are delighted to have Harvey Nichols in Dubai which is today regarded as one of the top retail luxury destinations in the world -Joseph Wan, CEO of Harvey Nichols.
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