London International Awards (LIA) is a prestigious Creative Awards Festival founded in 1986 by Barbara Levy, making her the first woman to establish and operate an international awards show recognizing various media types. As the only international award owned and operated by women, LIA remains committed to championing the creative process, creatives themselves, and exceptional creative ideas. LIA invites industry leaders and trendsetters from both the creative and client side to serve as jurors, ensuring diverse representation and true objectivity in judging the world's best work over a 10-day period in Las Vegas. With a commitment to transparency, LIA allows press, global excellence teams, and young creatives full access to the jury rooms during judging, including statue discussions.
Additionally, LIA is known for its Creative LIAisons initiative, which was established in 2012 as a way of giving back to the industry. This educational program aims to develop, educate, inspire, and nurture emerging talent in the creative field. Through the Creative LIAisons Global Coaching Academy, young creatives from around the world have the opportunity to learn from highly experienced and awarded professionals in the industry. LIA continues to evolve and adapt, introducing new categories such as Creative Strategy and Direct Marketing and Advertising to recognize the thinking and impact behind creative ideas and campaigns.
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