London International Awards (LIA) is a prestigious Creative Awards Festival founded in 1986 by Barbara Levy, making her the first woman to establish and operate an International Awards Show honoring multiple media types. With a full-time staff of only women, LIA stands as the only international award owned by a woman. It champions the creative process, creatives themselves, and exceptional creative ideas, inviting industry leaders and trendsetters from both the creative and client side to serve as jurors during the 10-day judging process in Las Vegas.
LIA's unique judging process ensures that all entries are seen by every member of the diverse global jury panels, including the Jury Presidents, with no pre-judging to narrow down the submissions. The award show also allows full access to the jury rooms for observation by the press, global excellence teams, and young creatives, promoting transparency. Recognized as one of the five global shows included in the WARC Creativity 100 Rankings, LIA continues to evolve, introducing new categories such as Creative Strategy and Direct Marketing and Advertising, while also supporting emerging talent through its Creative LIAisons educational initiative.
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