International Merchandising, 825 7th Ave, New York, NY 10019, US

HistoryWhatever the project, founder Zoraina Malik's unrivaled attention to detail and unending curiosity about new ways to create beautiful visual displays all results in an intimate client experience and in fresh, creative designs full of bold colors, layered textures and unexpected natural elements. A constant student of her craft, Zoraina has worked under some of New York's finest designers, such as Belle Fleur and Oscar Mora, before launching Lilac in 2012. She has jetted to farms and flower markets in every corner of the globe in search of the most exciting secrets the flower world has to offer. Zoraina has traveled to Colombia to source the most exquisite roses, Japan for the dreamiest sweet peas, and cities like Paris and Dubai to study under the master florists behind some of the world's most lavishly designed affairs.SpecialtiesLilac is a New York City-based boutique flower design studio specializing in bespoke floral experiences for corporate events and weddings on every scale -- from jaw-dropping floral installations to delicate bouquets. Every design is rooted in a deep knowledge of the highest quality blooms and most innovative techniques that the world's top growers and designers have to offer. Lilac also provides gift arrangements, group workshops, and floral subscriptions for homes and businesses.

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