History
HER Story is a family business ran by mother-daughter duo, Susan and Ciara Morreale. Susan began her journey in Niagara Falls, NY, as Lotions & Potions, when Ciara was born - over 30 years ago. She wanted to create a space to for women to come + shop, feel beautiful, while taking care of themselves inside + out. Over the years + many location changes - one thing remained consistent - their commitment to the spirit of women. + the desire to share stories in a way that inspires + connects other women. They were always saying to their customers