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The Advertising Research Foundation is a nonprofit organization that works to improve the practice of advertising, marketing and media research. It designs and implements research agendas that meet the advertiser needs for learning. The organization coordinates for establishing industrial network and collaborations. It organizes a range of conferences, webcasts, trade shows, council meetings and workshops. The organization encourages academic thinkers for conducting research programs focused on critical advertiser issues and offers assistance with publishing articles in the Journal of Advertising Research. Additionally, it maintains the online Roy Morgan Info Center, which provides various resources related to advertising, market trends, recession and educational articles. The Advertising Research Foundation is located in New York City.

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