Emilia George was founded by Dr. Elle Wang when she was 7-month pregnant with her first child. The brand is taking on a variety of fashion and product technology tools to disrupt the traditional maternitywear industry. In May, 2021, the brand collaborated with its partner to launch the world's first AI-generated pregnant model. Emilia George HQ is based in Manhattan, New York. It works with manufacturers and suppliers around the world. Customers can purchase Emilia George designs at Saks Fifth Avenue, Neiman Marcus, Nordstrom, Neighborhood Goods, Maisonette, and its own e-commerce website.
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