Elle Marché, a boutique based in Larchmont, NY, showcases apparel, accessories, and decor from across the globe. Founded by designer, creative director, and an architect of the gypset lifestyle, Rita Overzat, Elle Marché is the expanded expression of her luxury handbag brand - Beirn. The Elle Marché woman has, like Rita and her daughters (Beirn co-founders) Ali Trier and Jenna O'Rourke, a passion for travel, a zest for adventure, and a desire for decadence.