Effective Media Service, 245 Saw Mill River Rd, Ste 106, Hawthorne, NY 10532, US

According to a Roper Starch study, local ads are noticed 61 percent more than national ads in the same publication. Media Networks offers targeted advertising in more than 30 national magazines. Through relationships with publishers, MNI has developed a system that allows marketers to advertise in subscriber copies of magazines, including Business Week, Esquire, Newsweek and Time on a targeted, zip-code specific basis in more than 300 markets nationwide. The company offers marketers a total of seven different magazine packages, MNI Executive, MNI Family, MNI Health & Beauty, MNI Luxury, MNI MenStyle and MNI News. It has relationships with publishers, including Hearst, McGraw-Hill, Hachette Filipacchi and Gruner + Jahr. MNI is a division of Time, a wholly owned subsidiary of Time Warner, a global media and entertainment company. Media Networks is headquartered in Stamford, Conn.

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