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NPD Group is an international business, headquartered in Port Washington, which specializes in marketing and advertising research and consulting. NPD Group, founded in 1967, is the leading global provider of consumer and retail market research information for a wide range of industries. It provides critical consumer behavior and point-of-sale (POS) information and industry expertise across more industries than any other market research company. Through our consumer panel, retail sales tracking services, special reports, and custom research, NPD helps its clients understand and profit from consumer and retail trends. NPD's data tells them who is buying, what, where, and why at the international, national, and store levels. NPD market research products and services are available for the following industry sectors: Automotive, Beauty, Commercial Technology, Consumer Technology, Entertainment, Fashion, Food & Beverage, Foodservice, Home, Office Supplies, Software, Sports, Toys, and Wireless. NPD Group's market research information helps companies make fact-based decisions in order to: Identify new business opportunities Guide new product development Develop marketing strategies Enhance sales force performance Strengthen category management Optimize promotion/advertising mix Understand consumer behavior and customer satisfaction Increase market share NPD has over 1,800 clients, ranging from Fortune 100 leaders to smaller businesses.

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