Direct Marketing Association Inc, based in New York, NY, is the largest trade association in the U.S. dedicated to serving all aspects of marketing. Formerly known as the Data and Marketing Association, it aligns overall strategies under a single brand to promote ethical business practices and data stewardship.
The organization offers resources such as industry insights, training programs, and committees focused on various marketing disciplines. Through its membership options, including solutions for client-side marketers and nonprofit federations, DMA Inc aims to support growth champions in the marketing industry.
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