Beatrix is a New York-based brand that specializes in creating cool and contemporary gear for kids, offering high-quality alternatives to disposable products commonly made for children. With a perfect blend of whimsy, imagination, modern design, and simple style, their products are designed to be loved by kids and built to last.
Founded by Claire Theobald and Marcus Woolcott, Beatrix started with a collection of colorful animal characters embroidered onto backpacks designed specifically for toddlers. Their mission was to bring a little more joy to the city and provide an alternative to gimmicky and disposable items. Today, Beatrix's products, including backpacks, lunch boxes, water bottles, and more, can be found in the hands of children worldwide, all sharing the brand's focus on simplicity, quality, and a love for childlike imagination.
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