DNA STUFF is a philanthropic fashion brand based in Cold Spring Harbor, NY, that aims to combine style and substance by incorporating the double helical structure of DNA into its jewelry and clothing line. Founded by Cathy Cyphers Soref, the brand offers a wide variety of classy and chic merchandise, including pendants, scarves, ties, and jeans, all featuring the iconic double helix symbol. With prices ranging from $24 for a simple silver pendant to custom-made pieces with birthstones, DNA STUFF caters to a range of budgets and is committed to supporting research at Cold Spring Harbor Laboratory, a renowned research and educational institution specializing in cancer, neuroscience, plant genetics, and bioinformatics research.
The flagship store of DNA STUFF is located in Cold Spring Harbor, NY, the home of Cold Spring Harbor Laboratory, where Dr. James Watson, one of the discoverers of the double-helical structure of DNA, now serves as president. Inspired by Paul Newman's philanthropic endeavor, Newman's Own, DNA STUFF donates 100% of its net profits to support research at Cold Spring Harbor Laboratory. The socially-conscious concept behind the brand is exemplified in its jewelry lines, such as "Separated by Faith, Joined by Genes," which adds double helices to a necklace symbolizing common origins despite different faiths. DNA STUFF offers a unique opportunity for individuals to contribute to important research funding while expressing their style through meaningful fashion choices.
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