Brand Keys is a renowned brand research consultancy based in New York, NY, specializing in predictive brand equity, consumer loyalty, and engagement metrics. With decades of proven success and independent validations, their unique data provides the most accurate insights into loyalty and engagement, accurately predicting business outcomes. Through their empirical evidence and correlations with sales, profitability, foot traffic, and brand KPIs, Brand Keys offers brands deep insights into improving competitive positioning and strategically increasing key performance indicators.
Utilizing leading-edge techniques and market-tested methodologies, Brand Keys' psychologically-based algorithm identifies insights 12 to 18 months ahead of traditional brand trackers and focus groups. Their loyalty and engagement assessments have been independently validated by esteemed organizations such as The Advertising Research Foundation and the Association of National Advertisers. With a global reach spanning over 35 countries and successfully applied in various industry sectors, Brand Keys is a trusted partner for brands seeking to understand and enhance their market presence.
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