Beyond Juice seeks to offer a "healthy alternative to fast food" by providing convenient and efficient service with a dedication to nutrition. At the center of this is, of course, its juices and smoothies. The store starts with a blend of fruit and goes from there, combining various nuts, herbs, supplements, vitamins and minerals that all providing a specific and holistic benefit. The store also features a variety of healthy wraps, salads and sandwiches. The ingredients are all hand-picked for their specific health properties.