Benenson Strategy Group (BSG) is a premier consulting and strategic research firm based in New York, NY. With a reputation for delivering the right answers, BSG helps leaders connect with, persuade, and activate the audiences necessary for success. Their unique approach involves collaborating with clients to develop a durable narrative rooted in their values, leveraging language expertise and innovative research methods to uncover the Hidden Architecture of Opinion that shapes audience decision-making.
From the war room to the board room, BSG assists clients in meeting challenges head-on, from competitive threats to crisis management, rebranding to reputation building, and campaign strategy to market share growth. Their team of strategists, writers, thinkers, and activists, with backgrounds in journalism, politics, advertising, marketing, and philanthropy, turns research into actionable blueprints, enabling clients to achieve their goals. BSG's expertise lies in uncovering underlying values and emotions, turning data into action, understanding language nuances, and delivering straightforward solutions.
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