Applico is a trusted tech advisor and platform strategy firm based in New York, NY, specializing in serving billion-dollar distributors in the B2B distribution industry. Known as the "digital sherpa," they guide distributor executives through strategic transactions with tech startups and offer co-investment opportunities through their venture capital fund.
With a team that has advised on $500 million in transactions, Applico is a leading expert in platform businesses, offering insights through their newsletter and the defining book on platform economies, "Modern Monopolies." Their expertise in B2B technology innovation and distribution has positioned them as a go-to resource for the largest enterprises in the industry.
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