Apollo Braun Clothing, 193 Orchard St, New York, NY 10002, US

HistoryTheory of Gaia began as an e-com destination with popup shops in Milan, Italy and New York City. The reaction to the effortless and unique women's clothes was amazing which lead to the first brick and mortar opening on Ludlow Street in June 2016.SpecialtiesTheory of Gaia is a curated collection of international fashion brands, formed to compliment the lifestyle of the modern, independent woman who enjoys dressing for herself. Launched in 2014 by Haamacha, Theory of Gaia offers unique, effortlessly chic ready-to- wear clothes plus accessories. Haamacha personally selects pieces that compliment the lifestyles of her fashion-forward clientele, so every visit to Theory of Gaia can yield a new discovery for the stylish shopper.The brand doesn't shy away from fashion-forward bells and whistles. Ruffles, faux fur, fun prints and deliberately oversized pieces are just a few highlights of the offering. The Lower East side boutique is a haven from the busy city streets - with a minimalist yet welcoming vibe where shoppers can browse easy dresses, structured blouses and eclectic accessories to compliment their own original style, at a wallet friendly price point.

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