Terra Firma is a prominent private equity firm in Europe, known for its operational approach in transforming businesses and creating value for stakeholders. With a portfolio that includes Annington, the largest private owner of residential property in England and Wales, as well as other notable ventures such as Welcome Hotels, Food Folk, and Hand Picked Hotels, Terra Firma focuses on acquiring and enhancing businesses to make them best-in-class.
Driven by their commitment to building better businesses, Terra Firma's investment strategy revolves around transforming the strategy, operations, and finances of the companies they acquire. Led by Guy Hands, the firm's senior team and non-executive directors work diligently to ensure their portfolio remains diverse and successful, with a focus on sectors such as real estate, infrastructure, and private equity.
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