Southwest Planning & Marketing (SWPM) is a full-service marketing, research, economic development, and planning company based in Santa Fe, NM. With a team of highly qualified associates boasting 160 years of combined real-world experience, SWPM offers a comprehensive range of qualitative and quantitative services, including survey research, focus groups, public involvement outreach, market analysis, and strategic planning.
Having worked with government agencies, companies, developers, educational institutions, tribal entities, and non-profits, SWPM empowers its clients to achieve success by providing actionable data and insights. Their expertise spans various sectors, including tourism, housing, transportation planning, and higher education consulting.
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