Sazon Internacional, 117 French St, New Brunswick, NJ 08901, US

El Rey Azteca is a store that is hard to categorize, but in general, it celebrates Mexican culture through music, sports, cinema and clothing. El Rey Azteca features CDs and DVDs from popular Mexican entertainers and also releases its own Mexican-themed music under El Rey Azteca Poblana Records which is represented by traditional Mexican artists (think Los Tres Ases, Los Dandys, etc.) and pop/hip-hop influenced artists. The clothing available at El Rey Azteca is also representative of these two differing cultures, with traditional vaquero-inspired garments as well as more loose-fitting apparel that is popular in hip-hop culture.

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