Rita's is a small, cheerful franchise offering Italian Ice, Cream Ice, Gelati, Misto, Custard, Belendini, Alex's Lemonade and Pretzel Blendidi. Rita's signature product is the Italian Ice, which combines ice with fresh fruit and served within 36 hours of mixing. Available in a wide variety of flavors, the ice is fat-free, cholesterol free, trans-fat free and comes in sugar free. Rita's in Berkeley Heights is closed for the winter, but re-opens in March when the weather turns a little warmer. Rita's offers catering for home parties, corporate events, and picnics.