For three years, the Philly Soft Pretzel Factory has been serving hand-twisted pretzels to both retail and wholesale customers. Owner Matt Hopkins, who has acquaintances in the area, realized that the location offered a diverse customer base. The store features pretzels, as well as pretzel dogs. From the counter, a customer can watch as pretzels are made before their eyes. Philly Soft Pretzel Factory also offers seven different party trays with dipping sauces and offers fund raising opportunities for schools and teams.