History
The catalyst for opening this type of fitness center is based on logic and perception. Many people are uncomfortable with health clubs to begin with; I want them to feel like this is their gym. By giving them a friendly atmosphere, they look forward to coming back
Specialties
Big box gyms like LA Fitness and CrossFit continue to pull in strong numbers. But trendy workouts and low-cost memberships aren't always what people want. Many women seeking alternatives to larger clubs are leaning toward smaller more personal venues. That's why I founded Lean Body Fitness, not only do we offer fitness but we incorporate the human factor into it.