Kids Preferred Inc. is one of the largest plush toy manufacturers in the world. Located in East Windsor, N.J., the company provides soft toys and gifts for children of all ages. It offers customers products under its own brand and through private label programs such as scholastic education, Build-A-Bear Workshop and Toys "R" Us Animal Alley, to name a few. The firm represents an extensive list of brand names, including Charlie & Lola, Madeline, Pat the Bunny, The World of Beatrix Potter and many more. Kids Preferred Inc. distributes its products throughout the United States, Canada, the United Kingdom, Europe, Japan, Australia and New Zealand.
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