Clarity Asset Management, Inc. is a fee-only financial planning and asset management firm based in Ames, Iowa. With over 30 years of experience in the industry, their team of fiduciary advisors is dedicated to providing clear direction for clients' financial lives, always putting their best interests first. They offer customized financial plans and asset management services, helping clients achieve their goals of financial health and peace of mind, whether it's planning for retirement, investment strategies, estate planning, or navigating life's transitions.
Founded in 1998 by Don Erickson, Clarity Asset Management merged with Resource Planning Group in 2012 to offer an unbiased approach to managing clients' financial plans. Don Erickson, the President and CEO, has a strong commitment to objective financial planning and has obtained the Chartered Life Underwriter and Chartered Financial Consultant designations. With a focus on impacting families, communities, and future generations, Clarity Asset Management is dedicated to helping Iowans grow in financial health through wise financial decisions and personalized guidance.
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