Located at the end of JFC Way beyond American Flavors and Fragrances, JFC Cosmetics houses a wall-to-wall selection of perfume and cologne, tables of name-brand cosmetics, mirrors in differing magnifications for makeup application, and cosmetic bags sold below suggested manufacturer's retail prices. A full section is devoted to Victoria's Secret and Bath and Body Works fragrances and items for women; Sephora and Alexander deMarkoff cosmetics are popular with customers. Along a different wall stand shelves of men's fragrances including Brut, Nautica, and Gucci. Fragrances in bottles standing an inch high or a foot high are for sale, as well as roll-on scents and purse-sized sprays. Brands for children's fragrances include Hello Kitty and Bratz. The store constantly restocks its items.