HCD Research Company is a market research firm based in Flemington, NJ, specializing in the integration of traditional, psychological, and neuroscientific tools to gain a comprehensive understanding of consumers. With years of experience in various industries, they design and execute research studies globally, employing both conscious and non-conscious measures to provide authentic consumer experience insights.
From product development to commercialization, HCD plays a unique transfunctional role in optimizing products and communications, utilizing classic qualitative and quantitative research methods, established psychological behavioral assessments, and modern neuroscience tools to meet their clients' market research objectives.
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