Since 1990, First Class Entertainment, has been specializing in servicing the entertainment needs of the cruise industry. FCE is co-founded and run by Howard Beder—a successful veteran of show business—along with his son, Howard, Jr., (co-founder and vice president), who is also an experienced booking agent. The Beders are regular suppliers of ship entertainment to most major cruise lines. The agency is highly-regarded by both cruise clients and entertainers alike for maintaining a "top-rated" talent roster, which includes various performers from the worlds of stage, television and film. Furthermore, FCE books entertainment for corporate events, casino and resort attractions and production shows. FCE additionally offers select artist representation and management.