The Downtown Westfield Corporation administers the town's Special Improvement District. The SID is the downtown's marketing and management corporation. DWC handles promotion for downtown businesses, coordinates special events, oversees maintenance and streetscape of the downtown and assists in recruiting businesses to the downtown. The corporation also administers www.westfieldtoday.com. The DWC is funded by a special tax paid by businesses and landlords in the SID region. The DWC is governed by a board appointed by the Mayor and Town Council and is run on a day to day basis by the DWC director. Sherry Cronin is the DWC Director