This small boutique opened in spring 2009. The decor is simple, as are the light wooden shelves hung on the walls. The right side is painted in orange hues, the left offers a starch contrast in simple white tones. The Hoboken location is the fourth in this growing chain, and the first on this side of the Hudson. It offers trendy clothing, handbags and accessories for young professional women, with new styles coming in every week.