History
Ethel M Chocolates was founded by Forrest Mars, Sr. in 1981 in Henderson, Nevada. After spending a career creating everyday treats like M&Ms, Snickers, Twix, and more, he retired to the desert. But when he saw the growing community in Las Vegas, he decided to make one more chocolate brand. A premium one. Using the recipes of his mother, Ethel, which called for only the finest and freshest ingredients, and no preservatives. 35 years later, this premium chocolate business continues to fulfill the legacy of Forrest, making the best chocolates we know how!
Specialties
Premium, preservative-free chocolate made right here in Nevada. Welcome to Ethel M Chocolates. If you need a gift for a special occasion, a Las Vegas keepsake, or a premium treat to enjoy for yourself, Ethel M Chocolates has you covered. With six locations throughout the Las Vegas valley, including our Factory Attraction in Henderson, McCarran International Airport, and the California Hotel & Casino in Downtown Las Vegas, you can't miss us!