History
Since 2016 Rural Mercantile has been a source of fun and stylish clothing, accessories, and home decor. Rural Mercantile is a celebration of small communities where hard work and strong ethics are valued among the desire to live an enjoyable, authentic life. Supporting small local businesses and local artists is important to Rural's founder, Belinda Clear. The brick and mortar store opened in Jamesport, MO, in December 2018, and is not just a retail outlet, but a community hub, often referred to locally as