Upbeat rock music and cheerful employees will greet you upon entering the New Balance store in Richmond Heights. All of this location's shoe fitters have undergone in-store training to receive the PSF (Professional Shoe Fitting) certification, which makes them experts in matching customers with the perfect shoe to fit their needs. It's not uncommon for podiatrists to prescribe shoes from New Balance St. Louis for patients with foot problems due to arthritis and diabetes. The store advertises free foot scans and carries all of New Balance's high-end shoes and apparel.