Ibella Beads was once known as National Supply and sat on Olive Boulevard. After Thanksgiving 2012, it moved into the Creve Coeur Plaza and received a new name from owners Carl and Laura Strasser, husband and wife. The shop offers finished pieces and materials for customers to use on their own projects. Moreover, the store is host to classes, bead nights and birthday parties, all of which can be inquired further about by calling or visiting.