Alight Analytics is a Kansas City-based company that offers a comprehensive platform for tracking, aggregating, and transforming data, as well as providing dashboards and API integrations. Their capabilities include automated reporting, cross-channel reporting, pipeline analytics forecasting, multi-touch attribution, and marketing impact modeling.
With a focus on delivering actionable insights, Alight Analytics provides a range of resources such as a blog and webinars, and their team of experts offers a data-driven approach to help businesses make informed decisions. Their platform, ChannelMix, is designed to streamline data analysis and reporting, making it a valuable tool for marketers and analysts.
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