Preferred Design Activewear is a family-owned business based in Saint Paul, MN, specializing in a wide range of promotional products and custom apparel. With a focus on content marketing strategies and social media engagement, they aim to reach their target audience and create meaningful connections. Their TERA method emphasizes triggering emotion and credibility, sparking relatability and making connections, and ultimately, inspiring action and conversion. With a strong emphasis on trust, quick decision-making, and building a family legacy, they navigate the potential issues that can arise in family-owned businesses to maximize profitability.
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