The Association for Consumer Research (ACR) is a renowned organization based in Duluth, MN, dedicated to advancing the understanding of consumer behavior and promoting transformative consumer research. With a strong emphasis on diversity, equity, and inclusiveness, ACR provides a platform for researchers and professionals to connect, share knowledge, and contribute to the field through conferences, publications, awards, and grants.
ACR's commitment to fostering a vibrant community of consumer researchers is evident in its board of directors and its membership benefits, which offer valuable resources and networking opportunities. Through its Journal of the Association for Consumer Research (JACR) and Transformative Consumer Research (TCR) initiatives, ACR plays a pivotal role in shaping the future of consumer research and driving positive societal impact.
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