The Upper Peninsula Travel & Recreation Association, established in 1911, is dedicated to promoting the tourism products and services in Michigan's Upper Peninsula. Through their marketing efforts and provided information, they allow people to plan an outstanding vacation to Michigan's UP, one of the country's great natural regions.
Renowned for its diverse and ever-changing natural surroundings, Michigan's Upper Peninsula offers an abundance of recreational opportunities, including thousands of miles of groomed snowmobile trails, ski resorts, cross-country and snowshoe trails, stargazing for the Northern Lights, downhill skiing and snowboarding, and cross-country skiing. With their commitment to showcasing the beauty and adventure of the UP, the Upper Peninsula Travel & Recreation Association helps visitors find their adventure and create unforgettable experiences.
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