Superior Insurance Group, formerly Northway Plum Insurance Agency, is a local independent insurance agency in Bay City, MI, dedicated to exceeding client expectations since 1976. With a mission to provide personalized and caring service, they work with a variety of top-rated carriers to offer tailored insurance solutions for businesses, individuals, and employee benefits.
Committed to being fast, fair, and friendly, Superior Insurance Group aims to make clients feel valued and understood, not just another number in a spreadsheet. Their team of professionals goes above and beyond to ensure clients receive the coverage they need to protect what matters most, offering a wide range of business, personal, and employee benefits insurance options.
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