Sunset Bay Group is a Ludington-based company that offers a range of financial services, including investments, savings, life insurance, and auto and homeowners insurance. With a commitment to doing what's right for Main Street families, they provide educational resources through their HOW MONEY WORKSTM materials to help individuals make informed financial decisions. As pioneers of the Buy Term and Invest the Difference philosophy, they revolutionized the life insurance and investment industries by offering products that are tailored to the consumer's needs.
Primerica, the parent company of Sunset Bay Group, has been serving clients since 1977 and continues to prioritize the well-being of their customers. Their team of independent contractors, known as Primerica Representatives, are licensed professionals who provide products and services in accordance with the regulations of their respective jurisdictions. With a focus on financial security and a dedication to only offering suitable products, Primerica strives to empower individuals to achieve their long-term financial goals.
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