OptimizeRx, based in Rochester, MI, is a healthcare technology company that leverages human and artificial intelligence to assist life science marketers in enhancing brand engagement and commercial performance.
Specializing in solutions like HCP Marketing, DTC Marketing, and Dynamic Audience Activation Platform, OptimizeRx synchronizes HCP and DTC marketing strategies to drive brand conversions, streamline therapy initiation, and foster stronger brand relationships in the evolving pharmaceutical marketing landscape.
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