History
Mor Electric Heating was established in 1958 by Maury Otterbacher, then a salesman of Chromalox products for the Carmen Adams Co. of Detroit, Michigan. He was a pioneer for introducing residential electric heating into the West Michigan area. The company was incorporated in 1969 and Maury retired in 1986 and the business was purchased by his son-in-law, Alan Kracker who had joined the company in 1978. Al's wife, Deitz Kracker, joined the company in 1987 when they began running the business as a management/technical team. The third generation of ownership began in 2005 when long time employees, and Electrical Engineers, Mark Jackson and Jay Gardiner purchased the company from Al and Deitz Kracker. They directed their attention to the emerging online marketplace and developed websites with a focus on providing the highest quality electric heating products, technical expertise, and trustworthiness that the market should expect and demand from a supplier partner.
Specialties
Mor Electric Heating is a leading supplier of electric heating & control products to Consumer, Commercial, & Industrial markets (Wholesalers, Contractors, OEM's, & Residential customers.) We are a stocking distributor of electric heaters and controls for homes, offices & factories, including comfort heat, freeze protection for pipes & roofs. We provide customers with the tools necessary to make an informed buying decision. We sell nationally and internationally primarily to the consumer, but also to commercial and industrial markets.