The Michigan State University Licensing Program in East Lansing, MI is dedicated to protecting and promoting the MSU brand through the proper use of symbols, icons, traditions, and trademarks that represent the passion of alumni, fans, students, and student athletes.
Established in the mid-1980s, this program supports MSU students by using royalties for scholarships and special programming, while also providing licensing approval for departments and organizations on campus, and offering a list of officially licensed suppliers for logo merchandise needs.
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