The Michigan Snowsports Industries Association (MSIA) is the trade association representing the ski and snowboard industry in Michigan. They offer various programs and discounts to make winter sports affordable and enjoyable, including the White Gold Card, which allows access to 31 different ski areas for a discounted price, and the Cold is Cool Passport, which grants free skiing for fourth and fifth graders. With a focus on promoting skiing and snowboarding in Michigan, the MSIA provides resources, news, and opportunities for both beginners and experienced winter sports enthusiasts.
Through partnerships with ski areas across the state, the MSIA offers programs like Learn to Ski, School Ski Days, and Discover Michigan Skiing, making it easier for individuals of all ages to get involved in winter sports. They also provide news updates, media galleries, and information on lodging and retail options. With a commitment to safety and sustainability, the MSIA aims to support and grow the snowsports industry in Michigan, making it a go-to destination for skiing and snowboarding enthusiasts.
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