James Bradford Cross, CRPC is a Senior Vice President of Wealth Management at UBS Financial Services Inc. in Troy, MI. With a passion for helping clients navigate financial challenges, Brad is dedicated to building lasting financial security for his clients. He brings a wealth of knowledge and experience, having learned from successful mentors, clients, and his father-in-law, a veteran broker. Brad's expertise lies in assisting clients with investing, aging, and coping with turning points in their lives.
Backed by the strength of UBS, a global leader in wealth management, James Bradford Cross, CRPC offers investment advisory services as an SEC-registered investment adviser and brokerage services as an SEC-registered broker-dealer. With a focus on putting clients' best interests first, Brad and his team prioritize integrity, prudence, and accessibility. They ask critical questions to understand clients' priorities and concerns, ensuring personalized financial solutions that inspire confidence and trust.
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