General Wine & Liquor Company, founded in 1978 and based in Highland Park, Mich., is a firm that is one of Michigan's largest wholesale distributors of wine and spirits. The company represents many nationally known wine and spirit brands, such as Kendall-Jackson, Jack Daniels, Arbor Mist, Blackstone, Jagermeister and Vendange. Its general liquor division has been named the national broker of the year various times for its contributions to the spirit industry. The company has a staff of sales representatives who interact with corporate executives and suppliers of nationally recognized brands. General Wine & Liquor Company additionally has facilities in Lansing, Grand Rapids, Bay City and Escanaba, Mich.
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