The Big Boy brand is both unique and powerful with worldwide recognition and positive acceptance. The Big Boy brand is: Symbolized by the iconic Big Boy character and loved by generations of customers Signature food items like the original double-decker hamburger, onion rings, shakes and malts, strawberry pie and more Clean, comfortable surroundings Our commitment to great service All these characteristics and elements embody the Big Boy brand identity and place it in a strong, competitive position in the marketplace. Good food, good service and great value have generations of customers saying 'Ohhh Boy!'
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