Established in 1950, Whitney Gordon's Jewelers has been independently owned and operated ever since. The current owners, Lorraine and Michael Campbell, bought the store in 1985. Lorraine clerked at Whitney Gordon's growing up and now has an excellent time running the shop, answering questions about confirmation jewelry or helping display downtown Hingham's Valentine's Day gift basket. The Campbells are especially involved in the downtown area and are members of the Better Business Bureau. Jewelry brands include local names like Cape Cod Jewelry as well as popular items like Rembrandt charms and cultured pearls.