The thing that immediately stands out about So Good is its overwhelming selection. Specializing in costume jewelry, everything from earrings to necklaces to rings and bracelets can be found neatly arranged all along the bold pink walls. With so much variety, you might walk out with more than you have room for. Don't miss the elegant jewelry mannequins on display in the back of the store. So Good also has an excellent collection of handbags and scarves.